LAKE ANN CAMP
Brand Strategy
Creative Strategy
WEBSITE UI/UX
A WEBSITE REDESIGN THAT transformed ACCESSIBILITY and clarity FOR a legacy brand
Web visitors needed a simpler, more intuitive way to understand key offerings and navigate from discovery to registration.
Audience NEEDS
Category position
Most camp websites are cluttered, overwhelming, and inconsistent. Visitors want clarity, trust, confidence, and an online experience that reflects the quality of
Approach
Design a hyper focused journey that eliminates friction. Simplify navigation, strengthen brand consistency, and create clear choices for immediate understanding.
RETREAT BRAND COLOR SYSTEM
Photography direction update
