INSTAGRAM TEEN ACCOUNTS
channel execution
Campaign concept
creative Strategy
repositioning Instagram’s Teen Accounts as a safer, clearer, and more intentional space for teens, parents, and policymakers.
Teens need help seeing the benefits: protection from unwanted contact, limits on sensitive content, guidance on screen time.
Parents need reassurance that Instagram is taking safety seriously.
Audience NEEDS
Category position
Social platforms are under intense scrutiny for teen safety. Instagram’s efforts exist, but they’re buried within settings menus and overshadowed by negative press. The category is defined by fear, criticism, and regulation
Approach
Make Teen Accounts visible, simple, and helpful.
Create a campaign that explains protections clearly, speaks to teens in their language, and signals transparency to parents and policymakers.
